Branding & Communication Guidelines

These guidelines define how The Sexual Violence Prevention Workshop™ (SVPW™) is named, depicted, illustrated, photographed, and communicated. They apply to all official communication, to certified facilitators, to regional representatives, and to partner organisations using the brand under licence.


In one paragraph

The Sexual Violence Prevention Workshop is a 2-hour collaborative, card-based workshop designed to give adults — in workplaces, schools, communities, and healthcare settings — a shared cognitive frame for thinking about sexual violence and its prevention. Created by Sébastien Brochot, a specialist in violence prevention strategy, and published by Association Une Vie (a French non-profit founded over ten years ago), the workshop is available in 15 languages and is run worldwide by an open network of trained facilitators. The card materials are free to download; the full method is documented in the published book.


Core positioning

The Sexual Violence Prevention Workshop is an educational prevention workshop designed to improve understanding of sexual violence prevention through collective reflection, scientific evidence, and structured discussion.

The workshop is based on a socratic facilitation model: cards are intentionally designed to create discussion, uncertainty, and reflection before scientific data and evidence are revealed.

The objective is not moral judgment, ideological confrontation, or emotional shock, but the development of critical thinking, psychosocial skills, and evidence-based prevention knowledge.


Educational model

A freemium educational model:

  • Core downloadable cards available publicly
  • Additional resources and professional materials reserved
  • Training, books, advanced materials, and brand usage protected

Project facts

Official nameThe Sexual Violence Prevention Workshop® (SVPW)
Websitesexual-violence.info
Founded2026 (international edition) · 2023 (French original: La Fresque des Violences Sexistes et Sexuelles®)
FounderSébastien Brochot (monsieur-prevention.com)
PublisherAssociation Une Vie (loi 1901 · RNA W751237833 · SIREN 829344902)
Languages15 — Arabic, Chinese, Dutch, English, French, German, Hindi, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, Turkish
Format2-hour collaborative workshop, ideally fewer than 15 adult participants
MethodEvidence-based, aligned with WHO and UNICEF prevention guidelines
CardsFreely downloadable under Creative Commons BY-ND 4.0

Institutional communication colors

Main background color

Deep institutional blue — HEX #175778

Recommended usage: website sections, presentation backgrounds, covers, titles, professional communication materials.

Main text color

Dark grey — HEX #272A2E

Recommended usage: body text, titles, icons, main interface elements.

Guide / Neutral color

Soft grey — HEX #B0BEC5

Recommended usage: lines, separators, secondary graphic elements, minimalist illustrations, interface guidance elements.

The four educational categories

🔴 Risk — Soft red — HEX #E57373
Associated concepts: risk factors, vulnerability, misconceptions, social normalization

🔵 Consent — Soft blue — HEX #64B5F6
Associated concepts: consent, communication, boundaries, autonomy

🟠 Consequences — Soft orange — HEX #FFB74D
Associated concepts: impacts, trauma, health, social consequences

🟢 Prevention — Soft green — HEX #81C784
Associated concepts: prevention, psychosocial skills, education, protective environments

Visual hierarchy

When several colors are used together in communication materials, the preferred order is:

Prevention (green) → Consequences (orange) → Consent (blue) → Risk (red)

This order reinforces the prevention-oriented philosophy of the project. Communication should visually emphasize prevention and solutions rather than fear or danger.


Typography

Official typeface: Inter (Google Fonts)

The typography should remain modern, highly readable, minimalist, professional, and internationally accessible.

Recommended usage:

  • Titles: Inter Bold
  • Subtitles: Inter SemiBold
  • Body text: Inter Light
  • Secondary text: Inter Medium or Regular

Avoid: decorative fonts, handwritten fonts, serif-heavy compositions, overly playful typography.


Logo usage

Official logos are available in 15 languages (Facilitator Dashboard).

  • For light backgrounds: svpw_logo_full_darkbg_XX
  • For dark backgrounds: svpw_logo_full_lightbg_XX

XX = language code (en, fr, es, de, it, pt, nl, pl, tr, ru, ar, zh, ja, ko, hi)

Logo rules

The logo must:

  • Remain readable at all times
  • Keep its original proportions
  • Not be stretched or distorted
  • Not be recolored
  • Not receive shadows or visual effects
  • Not be modified
  • Not be placed on visually overloaded backgrounds

Maintain sufficient empty space around the logo. Recommended minimum clear space: at least the height of the logo symbol on all sides.

To request the official logo files in your language, please contact us.


Illustration philosophy

The visual language should support:

  • Accessibility
  • Calm reflection
  • International readability
  • Human diversity
  • Educational clarity

Preferred illustration style

  • Minimalist vector line-art
  • Clean compositions
  • White backgrounds when possible
  • Soft and balanced colors
  • Limited visual clutter
  • Modern editorial aesthetic
  • Diverse and inclusive characters

Technical recommendations

  • No gradients
  • No heavy shadows
  • No hyper-realistic violence depictions
  • No sensationalist imagery
  • Soft and balanced contrast
  • Consistent line thickness

Main line color: HEX #B0BEC5


Photography guidelines

Preferred photography should communicate professionalism, dialogue, group reflection, education, inclusion, and calm environments.

Avoid:

  • Fear-based imagery
  • Distressing visuals
  • Graphic violence
  • Sexualized imagery
  • Shock communication
  • Stereotypical victim/perpetrator representations

Language and terminology

The project communication should remain:

  • Scientifically accurate
  • Internationally understandable
  • Respectful
  • Nuanced
  • Prevention-focused

Avoid:

  • Stigmatizing labels
  • Simplistic narratives
  • Sensationalist wording
  • Polarizing communication

Preferred concepts

Prevention · Psychosocial skills · Education · Protective environments · Evidence-based approaches · Dialogue · Critical thinking · Public health approach


Licensing and intellectual property

Freely accessible materials

Base downloadable cards: Creative Commons License CC BY-ND 4.0

Users may:

  • Share materials
  • Redistribute materials
  • Use materials non-commercially according to license terms

Users may not:

  • Modify the official materials
  • Create derivative versions
  • Rebrand the materials

Protected materials

The following elements remain fully protected:

  • Books
  • Additional cards
  • Training materials
  • Professional resources
  • Brand usage
  • Visual identity
  • Commercial usage

All rights reserved.

Trademark protection

The SVPW™ and La Fresque des Violences Sexistes et Sexuelles® trademarks are officially registered through INPI (French Institut national de la propriété industrielle).

Unauthorized commercial use of the brand, visual identity, or protected materials is prohibited.


Social media communication

Official hashtag: #SVPW

Partners, facilitators, and participants are encouraged to use the official hashtag when sharing workshop sessions, educational content, or prevention-related communication online.

Preferred communication

  • Scientific popularization
  • Educational content
  • Prevention-focused communication
  • Calm and structured explanations
  • Shareable educational visuals
  • Respectful and ethical representation of participants

Avoid

  • Rage bait
  • Fear marketing
  • Political polarization
  • Excessively emotional communication

Sharing workshop sessions online

The project encourages the sharing of workshop sessions, educational initiatives, and community engagement on social media platforms. However, communication should always respect participant privacy, consent, and the educational integrity of the workshop.

Before publishing photos or videos:

  • Obtain permission from visible participants
  • Respect the wishes of individuals who do not want to appear online
  • Avoid identifiable close-up images without explicit consent
  • Pay special attention when minors are present

Whenever possible, favor:

  • Wide shots
  • Hands-on activities
  • Cards and materials
  • Group dynamics
  • Educational atmosphere

…rather than identifiable portraits.

Preserving the educational experience

To preserve the discovery process and educational impact of the workshop, avoid publicly revealing:

  • Complete card contents
  • Full workshop answers
  • Detailed educational mechanics
  • Scientific reveal sequences
  • Large portions of the workshop materials

The workshop is intentionally designed around discussion, uncertainty, and progressive discovery. Public communication should support curiosity and educational engagement without disclosing key interactive elements of the experience.

The goal is to encourage participation while preserving the reflective and discovery-based nature of the workshop.


Partner communication

Partners and representatives are encouraged to

  • Preserve the scientific integrity of the project
  • Use official visual assets
  • Avoid modifying educational content
  • Maintain a prevention-oriented posture
  • Respect cultural contexts while preserving core principles

Partners should not

  • Present the workshop as therapy
  • Present the workshop as legal advice
  • Present the workshop as ideological activism
  • Use the brand outside authorized contexts

Official short description

Short version

The Sexual Violence Prevention Workshop™ is an evidence-based educational workshop designed to improve understanding of sexual violence prevention through discussion, critical thinking, and scientific data.

Medium version

The Sexual Violence Prevention Workshop™ is an international educational prevention workshop using interactive cards, group discussion, and scientific evidence to help participants better understand sexual violence prevention, consent, consequences, and protective environments. The workshop is based on a socratic educational approach encouraging reflection, dialogue, and critical thinking.

Possible official communication taglines

  • Sexual Violence Awareness Starts Here
  • Understanding Prevention Through Dialogue
  • Prevention Through Knowledge and Discussion
  • Understanding Sexual Violence Prevention Together
  • Evidence-Based Prevention Education

Contact and official references

Official websitehttps://sexual-violence.info/
YouTube channelhttps://www.youtube.com/@thepreventorium
Official brandThe Sexual Violence Prevention Workshop™
AbbreviationSVPW™
FounderSébastien Brochot (monsieur-prevention.com)
PublisherAssociation Une Vie (1vie.org)
General inquirieshttps://sexual-violence.info/contact/
Press inquirieshttps://sexual-violence.info/contact/ (mention “PRESS” in subject)

Questions or requests

For any question regarding the use of the SVPW™ brand, certification of facilitators, partnership opportunities, or media requests, please contact us.

If you have already become a Certified Facilitator, please refer to the Certified Facilitator Charter for the full list of your commitments under the brand.


Version 1.0 — May 2026. These guidelines may be updated. Significant changes will be communicated to certified facilitators and regional representatives by email.